Typography | Multilingual branding
Logo redesign in Devanagari
The aim of this project is to retain the same physical and emotional attributes as the original KitKat logo, but in a different script. I followed an iterative process to come up with the final outcome​.
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This is a classroom assignment during our Typography course done under the guidance of Abhijith KR.
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This was followed by lots of iterations and tweaks in the letterforms and the kerning. Once I got close to the final outcome, I fixed details on illustrator and took a black and white print. I compared it with the original kitkat logo and wrote down what could be improved. After this I went letter by letter and fixed things based on the feedback.
I started by studying the english Kitkat logo in detail. I wrote down all the emotional, physical and type attributes.
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