Branding | Symbol Design | Motion Graphics
Financial services firm with
personalised solutions
RealValue provides unbiased and personalised financial solutions to help you grow your wealth and navigate the complex world of investments with confidence. I aim to position RealValue as a brand that shatters the stereotype of finance as a complex subject and streamlines the investment process for you. The most crucial aspect is to cultivate the trust of our clients, as money is a sensitive topic. This trust is essential for them to confidently rely on RealValue to help them grow their hard-earned money.
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I chose hexagons as the fundamental units for RealValue's logo because they represent nature's most stable shape. Hexagons are the foundational units in bees' honeycombs, expanding in all directions, symbolizing growth. In the realm of financial services branding, trust and stability are paramount. The arrangement of three hexagons in the logo also conveys an arrow like forward direction, symbolizing the growth of our client’s wealth.
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